Give little lives a fighting chance.
You can join the tradition and help save the lives of premature babies.
Funds raised for the WRI Neonatal Program* provides life-saving equipment
to hospitals nationwide.
The summer fundraising campaign, taking place in movie theaters across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in the first public service announcement. The Will Rogers Institute is proud to continue the tradition with the help and generosity of Jeff Bridges, the 2014 Summer Theatrical Fundraising Spokesperson.
Purchasing a Pin-up. In return for your donation, you will have the opportunity to write your name on our Hollywood themed "Pin-up" that will be displayed on boards throughout theater lobbies.
Purchasing a Special Combo at the Concession Stand.
"Rounding- up" your purchase and donating the spare change to a good cause!
A special thank you to Jeff Bridges and to our participating theaters and sponsors for their continued support of our summer fundraising campaign!
The WRI Neonatal Program is now Brave Beginnings. Learn more at BraveBeginnings.org.